The Opportunity

GOLF provides a unique opportunity for business – but do you fear it – or embrace it? How would you perform on a six-hour sales call? Can you represent yourself and your company in a savvy, professional and knowledgeable way - over an extended period of time - as much as six hours - with a big customer?

What is at stake here is everything. Golf represents the measure of one’s character. It exposes their business character as well. This great game has the uncanny ability to expose our traits, personalities and emotions. And, when we share these emotions in front of people we are asking to trust us with business, when done properly, can make all the difference in the world. Golf stirs the spirit, creates a lasting memory of a wonderful day together, and solidifies business and personal relationships for years to come. There is simply no better way to sell yourself, your personality, reputation and integrity – if you’re trained – than through golf. The score really does not matter. It’s the experience together that will last forever. Remember, you don’t have to break 70 to act like a professional on the golf course.

There is untold value a business executive would place on this kind of trust. There is tremendous value to any major corporation to have exclusive time with clients, in a setting conducive to business, developing the trust and character that every business executive strives for. You and your product or company can stand out from the competition in the eyes of your largest customers. We’ve seen this concept work. Today’s Fortune 1000 business executives have the highest education, training and preparation for the business world – but have they been trained on the golf call?